Motive – Mountain Dew – Kickstart – New beverage launch videos

Motive reached out to us originally to assist them in getting some behind the scenes video footage of a still image shoot for assets for branding and advertising Mtn. Dew’s new drink ‘Kickstart’.   We proposed that we bump up the shoot – and help them get compelling video to match the stills.    We brought on John Bourbonais and his 4 ton grip truck, seasoned team and the ARRI Alexa with the Zeiss prime lens suite.
Our content was used for mobile out of home activations and was featured on the giant screens in Times Square.    Our eyes were fried from staring at the sun for 4 days but it was well worth it for the opportunity.  We are getting ready to start work on the next iteration for Kickstart featuring a night time setup.